As spring break approaches for college students, the Texas Department of Transportation reminded drivers of the potential consequences of drinking and driving in a March 1 news release.
One person in Texas dies every 7 hours and 43 minutes in an alcohol related DUI traffic crash. In 2021, 1,134 people in Texas were killed and 2,565 seriously injured because someone chose to get behind the wheel while impaired, according to data provided by TxDOT.
During spring break of 2021, Texas recorded 874 DUI-alcohol related traffic crashes, resulting in 31 deaths and 107 serious injuries.
The department’s “Drive Sober. No Regrets.” campaign is working with college students around the state to highlight the dangers of impaired driving by sharing stories from people who have experienced the consequences firsthand.
TxDOT is partnering with college campus-based U in the Driver Seat, a peer-to-peer program led by students at Texas A&M University, focused on saving lives by preventing traffic crashes. Student leaders from around the state will join the campaign and urge their fellow students to always find a sober ride.
“The loss of life on our highways is tragic,” said TxDOT Executive Director Marc Williams. “It is all the more tragic to know that the vast majority of these lives lost could be prevented.”
Drinking and driving is an all-too-often regrettable decision with far-reaching consequences. Beyond the inherent risk of injury and death—to the driver, passengers or other innocent bystanders—driving while intoxicated is often accompanied by a lingering emotional and financial toll, resulting in legal, career and mental health repercussions.
“Our message to students is this: help keep yourself and others safe by finding a sober ride, taking a cab, using a rideshare or simply staying put,” Williams said. “There are severe and deadly consequences to drunk driving, and we don’t want to see lives and futures destroyed.”
Throughout March, TxDOT’s “Drive Sober. No Regrets.” campaign will host outreach events at key spring break locations. Each event will showcase a mobile video exhibit featuring powerful testimonials from Texans who intimately understand the consequences of drunk driving, either as offenders or survivors.
The campaign is also a component of #EndTheStreakTX, a broader social media and word-of-mouth effort that encourages drivers to make safer choices while behind the wheel to help end the streak of daily deaths. Nov. 7, 2000, was the last deathless day on Texas roadways.